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Brainwriting allows for the collection of a larger number of ideas from more individuals, reducing groupthink and increasing creativity.

Brainwriting offers several benefits:

  1. Increases the number of ideas: Brainwriting allows for the collection of ideas from multiple individuals, which can result in a larger pool of ideas.
  2. Reduces groupthink: By allowing individuals to generate ideas independently, brainwriting reduces the pressure to conform to the ideas of the group, which can lead to more diverse and creative ideas.
  3. Encourages participation from introverted or shy individuals: Brainwriting allows individuals to participate in the ideation process without the pressure of speaking up in a group setting, which can encourage participation from introverted or shy individuals.
  4. Can be done remotely: Brainwriting can be done remotely, which is especially useful in current times where remote working is becoming more prevalent.
  5. Combines the best of individual and group brainstorming: Brainwriting combines the best of individual and group brainstorming by allowing individuals to generate ideas independently, but still allowing for group discussion and selection of the best ideas.
  6. Increases the number of participants: Brainwriting is a way to increase the number of participants in the ideation process, thus getting a wider range of ideas and perspectives.
  7. Can be done in parallel: Brainwriting can be done in parallel, allowing multiple individuals to generate ideas simultaneously, which can help to save time.
How do you use this brainwriting template?
  1. Describe the problem statement at the top of the slate.
  2. The brainwriting template allows for up to 6 participants. Invite your team members to tackle the problem and collaborate together.
  3. Brainwriting can be done synchronously or asynchronously, so allow team members plenty of time either together or on their own to generate ideas using the template. Depending on the complexity of the problem or challenge, this could be done over a period of hours or days.
  4. Review and evaluate the ideas: Review and evaluate the ideas generated by each individual, looking for patterns, themes, or promising ideas.
  5. Select the best ideas: Select the best ideas based on their relevance, feasibility, and potential impact.
  6. Develop a plan of action: Develop a plan of action based on the selected ideas and assign responsibilities and deadlines.
  7. Implement the plan: Put the plan into action and monitor its progress to see if the problem or challenge has been solved.
What's an example of how to use brainwriting?

A company wants to develop a new product but is not sure what kind of product to create. They want to gather as many ideas as possible and find the best one.

By using a brainwriting template, the company can gather ideas from multiple individuals in a way that reduces groupthink and increases creativity. Each individual can work independently and generate ideas using the template, which can include a prompt or question related to the problem.

After the individual ideation period, the company can collect the brainwriting templates and review the ideas generated by each individual. They can look for patterns, themes, or promising ideas and select the best one.

By using brainwriting, the company can gather a larger number of ideas from more individuals and find a product idea that is innovative and has a greater potential for success.

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