Brainstorming and ideation helps teams by generating a large number of ideas in a short amount of time, encouraging creativity, fostering collaboration and team cohesion, promoting innovation, improving communication, empowering team members and supporting decision-making. It allows teams to think outside the box and come up with new ways of doing things, by involving all team members in the brainstorming process, it can empower them to take ownership of the ideas and solutions generated, which in turn can lead to a higher level of commitment to implementing them.
