A design research chart can play a crucial role in assisting your team to discern and appreciate the combined worth of seemingly disconnected methods.
The design research chart has 4 quadrants:
Behavioral: The actions of users, their patterns of behavior, and the reasons behind their behavior.
Attitudinal: The thoughts and feelings of users and the reasons for such perceptions.
Quantitative: Numerical data that provides insight into the behavior and attitudes of users.
Qualitative: Narrative-based information that provides insight into the behavior and attitudes of users.
What are the benefits of doing a design research chart?
Better understanding of user behavior and attitudes.
Improved decision-making by connecting industry trends and practices.
Integration of both qualitative and quantitative data to inform research findings.
A clear visual representation of research results, making it easier to communicate and share findings with others.
The ability to identify patterns and trends in user behavior and attitudes.
A more comprehensive approach to research by considering both the what and why of user behavior and attitudes.
How do you use this design research template?
Define the research question: Identify the key areas of user behavior and attitudes you want to study.
Gather data: Collect both quantitative and qualitative data, such as surveys, interviews, and observational studies.
Organize the data: Sort the data into the four quadrants of the chart: Behavioral, Attitudinal, Quantitative, and Qualitative.
Analyze the data: Study the patterns and relationships between the different types of data to gain insights into user behavior and attitudes.
Visualize the findings: Use the yellow stickies to represent the findings under each quadrant.
Use the findings to inform decisions: Use the insights gained from the chart to inform business decisions and improve products and services.
Review and refine the chart: Continuously review and refine the chart to ensure it remains relevant and useful.
What is an example of using this design research template?
In this example, data was collected from observation studies, surveys, analytics, and interviews to gain a comprehensive understanding of user behavior and attitudes towards a website. The findings were then organized into the four quadrants of the design research chart. The insights gained from the chart can be used to inform design and development decisions to improve the website's user experience.
Quadrant
Data Type
Findings
Behavioral
Observation Studies
Users spend the most time on the home page of the website.
Attitudinal
Surveys
Users find the website's layout to be confusing and difficult to navigate.
Quantitative
Analytics
Bounce rate on the website is high, with many users leaving after only visiting one page.
Qualitative
Interviews
Users want more personalized recommendations and a simpler purchasing process.
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