Brainstorming helps to generate a large number of ideas in a short amount of time. Such sessions can be conducted individually or in groups, and they encourage participants to think creatively and come up with as many ideas as possible without judging or criticizing them. This allows for the exploration of a wide range of possibilities and can lead to the discovery of unexpected solutions or new perspectives on a problem. Additionally, brainstorming can also be a useful tool for building team cohesion and fostering a sense of collaboration among team members.